Monday, January 28, 2013
Internet 101- Search Engine Marketing
Search Engines change they way they do business all the time. Major changes in SE algorithms can really give website owners a headache. One day a major product category is placing well on page 1 and the next day it may be buried on page 5. The good news? search engine marketing comes in two forms: Organic (blog post coming soon) and Pay-Per-Click Ads (PPC). A PPC campaign is one that generates website traffic through purchasing specific search terms. These terms are listed prominently so your ad will be seen by lots of potential customers. Today, the biggest player is Google AdWords, however Bing/Yahoo! also has PPC capability. Facebook and now, Twitter are also jumping into the paid-search field.