Tuesday, July 3, 2012
High quality vs low quality backlinks
There’s a lot of software that you can purchase to create hundreds or thousands of backlinks in one day or spread over numerous days. Now this is an important difference. Search engines find it strange if a website gets one thousand backlinks in one day and I understand that. So if you’re using software like that you have to be careful.
I also read that Google is constantly changing to get better results. There for backlinks that are great one day can be worthless or maybe even dangerous for your website the other. That leads me to the conclusion that you should not focus on one kind of backlinks so that if Google changes it’s algorithms your website won’t drop in the rankings. I think it doesn’t matter if it are high or low quality backlinks but I think it’s important to mix it up. Of course I would go for more high quality than low quality backlinks.
Backlinks that are in a unique text under a relevant anchor are high quality backlinks. Also links from website that are high in Google already are very high quality. So getting backlinks from websites that are on the first page where you want your website to end up are fantastic. It’s hard to get these often but it’s worth the try.
One of the ways to get backlinks in a text under a relevant anchor is creating web 2.0 properties, wiki’s or blogs. You have to write a unique article and you can create the pages yourself for free. When you create more of these pages that link to each other they call it a linkwheel. In one of my next posts I’ll write about it because this seems to be a powerful method.
Like I said, I think you should focus on high quality links but to mix it up with low quality should be a problem. I think it’s also important to see what Google’s doing and to follow their updates. That way you know what you should or shouldn’t be doing.