Keyword research part 2

In previous post I’ve describe what keyword research is and why it’s so important. The purpose of this blog is to show you what I did to eventualley be successful with a network marketing business. This blog will be a guide for others to see what to do and what not to do to be successful. After making the right decision and joining the MLM business you want you can start building you network right away. One of the first things I did, and a lot of others before me, is telling people around you about your opportunity. Often people think they can sign their first ten members this way but in reality less people are interested. When people don’t know who to sign anymore the quit.

I’m working with Global Domains International and Rolution because these network marketing companies have a product that sells great online. My vision on success with network marketing is that you should focus on the internet. Here you can find more people around the world and you’ll not have the problem of not knowing who to sign.

Once you’ve joined GDI, Rolution or another MLM company you should focus on creating a website. There’re a lot of possibilities to build a free website or you can ask someone who can do it for you. I’ve build my first website but now I know I had to do keyword research first. The first step is to think about keywords people will use to find an opportunity you’re looking for. What kind of words would you use? Make a list of keywords an go to the Google keyword tool. There you can see how many times the keywords are used. It’s the most interesting to build a website for the keywords that are used often because once you on the first page in Google you’ll have the most visitors. The keywords you’ll use have to be in the website address and also the words have to be used in the texts on the websites.

Search engine optimization

Last weekend I had a great conversation with two guys who were into internet marketing. First I thought that I could get those guys to sign up with my Global Domains International or my Rolution business (or both) but they weren’t interested. Too bad but we kept talking about internet marketing an especially about Search Engine Optimization (SEO).

They told me they were having a couple of websites that were on the first page in Google and therefore had up to 300 to 1000 visitors a month. With some websites they earned $ 100,- a month but with other websites they earned up to $ 300,- dollars. While I was listening I did the math. They were talking about 8 websites, let’s say they earned $ 100,- with half of them and $ 300,- with the other half. That’s $ 1600,- passive income. They told me they had to work to develop the websites and to get them to the first page but now the money just comes in every month. 

I was impressed and I asked with what kind of companies they were working and what kind of products they were promoting. They told me that they were working with different kinds of companies and different kinds of products and for each sale the received $ 2,50 and in some cases $ 25,-. I told them again about the compensation plan of GDI and Rolution. I told them that for all the sales they were making they still could have earned $ 1,- a month when it was with a network marketing business. Unfortunately I still couldn’t convince them but it kept me thinking.

Imagine that I had a website that was on the first page in Google and was getting 1000 visitors a day, how much sign ups would that get me? I’ve been thinking about it all week and I think I’m going to give them a call later on today. I want to discuss the opportunity of them making a professional website for me and also getting it to the first page in Google where I’ll get lots of free customers. This would be a onetime investment and it would give me a continuously growing business. I keep you posted!

Free advertisement

Using social media, forums, email marketing, video marketing, blogging or article marketing are all ways of free advertisement. Google Adwords, or Facebook adds are ways of paid advertisement. There’re also website that offer banners or text adds for free.

Ebay for example offers the possibility to buy and sell things online. You can also sell a service and therefor your MLM business opportunity. I’ve looked into this and I’ve discovered that there’re curtain rules. Often MLM is a banned topic. Why? I don’t know but it’s also the case when you want to use Wordpress to build a blog. Like we’ve seen earlier, network marketing has a bad image and therefor isn’t allowed everywhere.

When you go to Google in search for ‘free advertisement’ or ‘free advertise websites’ you’ll find lots of websites that offer this. The question is, how many people will see the adds? Google Adwords has a massive range. Until now my campaign is set on $ 4,- per day and my website has more than 200 hundred views a day. Not even half of those visitors are returning visitors so with $ 4,- a day and an average campaign you can get more than one hundred unique visitors a day. I think that’s impressive and I don’t know if this can be achieved with free ad sites.

I think you should use all methods. Just start using social media, start a blog, create a video channel, write a monthly newsletter and try to sign people to your email marketing system, use free and also paid ads. Just getting one sign up would be great, getting more is better but when you skip a marketing opportunity you will not sign that person. It’s all about synergy; all these actions together are more powerful than the one action on itself. Just like building a network of people who are working with network marketing you should build a network of marketing tools/possibilities. Daily millions of people search the web for all kinds of things. Make sure the people who are searching for business opportunities will find you.

Social Media

I think using social media can be a powerful marketing tool. Looking at my own social media profile I have more than 400 friends on Facebook. Spreading information or the link to my website can reach all those people at once. I haven’t did this yet because I want to make sure my website is finished first. I can also spread a link to this blog on Facebook. It’s getting pretty big now and I think it contains a lot of interesting and useful information. What kind of social media is there and how can you use it?

Facebook 

One of the biggest and well known social media networks is Facebook. There are several ways to use Facebook for your network marketing business. First you can share information about your business opportunity. People will see the information and that way they might get interested as well. When they like your information they can ‘Like’ your post and that way hundreds of other people in their network will see the information as well.

Another way of using Facebook to promote your business opportunity is by creating a business page. This is like a website but in Facebook. Here you can write everything about your network marketing opportunity and of course you can put your affiliate link on the page so that people can sign up with your business when they’re interested. Videos can added as well and of course people can ‘Like’ or join the page. This can be a powerful tool to create a network.

Facebook also offers the possibility to advertise. Just like Google Adwords you can use paid advertisement to promote your MLM business. With Facebook you can target your campaign very specific. You can select areas, gender, age and time for example. Do you think men in Peru in the age of 28 to 40 are the best people to have in your downline? With Facebook you can create a campaign only for those people.

Twitter 

Another well-known social network is Twitter. Twitter is different from Facebook. On Twitter you can start mini blogging about a subject and you can start following others who are writing about the same thing. They can follow you back as well. When you write about a subject others who are looking for information about that subject can find you and start following you on Twitter. It’s a kind of search engine. When you’re active on Twitter people will find you and join you. When you write about interesting information people will follow you. Remember, there has to be a reason to follow you, write about interesting things and share useful links as well.

LinkedIn 

LinkedIn is a business social network. Here you can also create a profile and you can connect to other professionals. For example it could be interesting to connect with someone who’s specialized in search engine optimization, internet marketing, web design or network marketing. You can also find interesting information on Twitter, participate in discussions or share you own information about you network marketing business.

Other social media 

These three social networks have a lot of users and offer great opportunities to build a network and to spread information about your own business opportunity. Using these social networks can be described as social network marketing. There are a lot more social networks like Google+, Orkut and Myspace. Google+ is the answer of Google to all social network success. They integrate all their services into the social network. In the future it can become an interesting network but for now most people are with Facebook and Twitter so that’s where you should focus as well.

Not everyone knows this but YouTube and Blogger for example are social networks as well. Sharing videos or articles is also a way of social networking and you can join others as well. There are a lot of other video websites and blog website to use as a social network. Flicker is a social network as well where you can share pictures. Recently Pinterest and Instagram are becoming more popular and are growing every day. You never know which social network will be the biggest and most popular in five years.

Email marketing

Another way of promoting your MLM business is email marketing. When you have a website you can make people sign up for a newsletter. That way you can keep in contact with members and/or prospects. There’re different ways to make visitor sign up for email marketing. Some websites offer the possibility to sign up somewhere on their website. Visitors just have to give their email and then there subscribed to the newsletter. Sometimes an email activation is required to prevent unwanted sign ups or other spam.

Why should you sign up for a newsletter? There has to be a reason for people to join your email marketing system. This can be one of the following reasons:

• Interesting news
• A guide to success
• Free promotional tools
• A step by step plan to build a website
• An Internet marketing newsletter 

These are some examples of subjects that you can use in a newsletter which could be interesting for people who visit your website. of course you have to write a weekly or monthly newsletter but if that gets you more visitors or at least more contact with others about your network marketing opportunity it’s worth the investment/time.

I’m not using email marketing yet but now that I know maybe I’ll write a monthly newsletter. I think this can be great to help your members. Every month you can write about a different topic on how to build your GDI network, a new marketing strategy, how to support your downline or the newest network marketing trends.

Join a Forum

I’ve talked about using forums before on this blog and since then I’ve signed to three forums. The first forum I’ve signed to was the Global Domains International forum. When you’re a member you can use this forum to talk to other GDI affiliates. There are several topics on how to expand your business. After a couple of days I’ve noticed that there is not a lot of activity on this forum. I’ll keep checking it because I think it’s interesting because a lot of GDI members are there.

The second forum I’ve joined was the scam forum. I joined that in the time I was looking for a network marketing opportunity. There’s a lot of activity on the forum and the information is different than the information you’ll find on the websites about the MLM opportunity. The forum is all about internet scams so the information is about bad experiences. I joined the forum because I wanted to see what people are saying about MLM and GDI in particular. I have to say, reading that kind of information doesn’t motivate you but you can also learn from it. For example people write a lot about joining a network marketing company and leaving it within two or three months. After that they describe their experiences and how you should never join a MLM company. When I see that I’m thinking, what did you actually do to build your company. It’s a bit cliché but I’m thinking: ‘Winners don’t quit and quiters don’t win’. I’ve learn on this forum that a lot of people think you can get rich with MLM the easy way. Also there are a lot of serious warnings on which MLM companies not to join. People describe how they paid their monthly contribution and by the time they earned some money they never got it.

The last forum I’ve Joined recently is Wickedfire. This is a forum about search engine optimization and internet marketing. I thought it would be interesting since I’ve discovered that there’re so many other ways to promote your business. Here they have a Sell, Buy and trade section where you can buy services to optimize your website. I’m figuring out how to make my own GDI website better and how to get more visitors. That´s why I joined this forum.

When you join a forum you can learn a lot. Also people are willing to help you. On most forums it’s possible to use a signature. That way every post you write contains a signature with a link to you website or blog. That way you can use those forums as a marketing tool as well.

Internet marketing

I’ve been searching the web for information on Google Adwords and how to build a proper website. The good news is that there is a lot of information but that’s also the bad news. It looks like internet marketing is a profession on itself. There are so many ways of promoting a website and also a lot of possibilities are free. I’ve made a list of things to promote my Global Domains International business and I’ll try them one by one. When I think it’s a possible way to promote my business I’ll share it. Soon I’ll make a list of things you can use to promote your own network marketing business.

Google Adwords is great. You can start right away and you see results immediately. However it’s not free. Now my campaign is running with a maximum of 5 dollars a day. When I increase that I’ll have more visitors and my company can grow faster. At this time I don’t know if my website is the way it should be and I’d like to see how many people will sign up this month. Also I want to see how those people will do, building their own businesses. I’d like to learn from them as well. For now I not going to invest more than the one hundred dollars I’ve invested in the Google Adwords campaign. When my credit is used I’ll see what I’ll do next. I’m not making money with GDI yet so I have to see how much I can invest and how much I’ll be making.

While the campaign is running I can focus on different things like the other promotional options I’ve found on the internet. This week I want to join two or three forums where I can talk and share ideas with others who are also having a network marketing business. Maybe I can work with those people and maybe they want to join my company. That would be great because those people are probably exactly the people I want to have in my downline.

I think that there are a lot of possibilities with internet marketing and I’m going to figure out what those are. In my next posts I’ll try to write about a new way to tell others about you’re business opportunity. To give you an impression of what’s coming here are some possibilities:

• Video marketing (YouTube) 
• Forums 
• Email marketing 
• Social Media (Twitter, Facebook) 
• Free advertising